Mobility scooters are often marketed with reassuring phrases such as “road legal”, “all terrain”, “easy to use”, “safe for elderly users”, “heavy duty” or “up to 30 miles range”. Those words may help sell the product. They may also create legal risk. For businesses that manufacture, import, distribute or sell mobility scooters, product wording is not just marketing. It may shape the safety expectations of the consumer. If the advert, product page, sales conversation or user g

Rock and roll beds are popular in campervan conversions. They are practical, space-saving and attractive to buyers who want a van that can be used for travelling, sleeping and family trips. But when a rock and roll bed is advertised as suitable for use while travelling, the wording used in the advert becomes very important. Phrases such as: “M1 tested” “crash tested” “safe for travel” “fully approved” “tested bed” “seat belt tested” “suitable for passengers” “fits most vans”